In the fast-paced and ever-evolving digital marketing landscape, marketers find it challenging to find and attract their ideal audience. However, since its arrival, AI has redefined marketing by helping marketing organizations build better marketing strategies, improve the customer journey, and change the way businesses attract, nurture, and convert prospects. With time, the prospects of AI have also grown. AI Marketing (AIM) allows marketers to crunch huge amounts of marketing data analytics from social media, emails, and the Web in a relatively faster time. Besides, AI-driven data analytics help marketers to discover trends and opportunities for innovating their products and services.
In the present world, AI works behind the scenes of popular platforms such as Netflix, Amazon, and Google, helping them to identify the target audience and provide customized ads to each subscriber. Besides, AI is boosting conversion management solutions to enable marketers to compare inbound communication side-by-side against traditional metrics to answer difficult strategic questions. AI’s deeper insights and analysis of consumer data also help in optimizing digital advertising campaigns. It plays a part in creating social media content based on data insights and customized writing styles for each brand to engage customers better. Further, one of the most essential applications of AI in marketing is the use of chatbots. These smart AI-powered bots can simulate a conversation with a user in natural language, helping them with their queries all around the clock.
As AI continues to grow in influence, companies enter the market with their expertise in AI and marketing solutions that help companies plug AI into their processes to drive productivity and operational efficiency. With a deep understanding of AI technology solutions in marketing, MarTech Outlook has compiled a list of Top 10 AI Marketing Solution Providers, helping companies choose the right AI marketing solution partner for them. These companies are transforming the marketing landscape with various disruptive technologies and best in class services.
We bring you MarTech Outlook’s “Top 10 AI Marketing Solution Providers 2020.”