Marketing Tech Outlook : News

Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact London – Revving , an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark investment of £107 million led by one of the world’s largest asset managers, DWS . The investment package includes £100 million of debt funding which will be invested directly into the UK adtech sector and wider digital economy, which is vital for the future growth of the UK economy, but has been largely neglected by traditional financial institutions. This significant investment will enable Revving to address the crippling issue of extended payment terms that has long plagued digital industries, straining cashflows and hindering productivity and growth. Over the next three years, Revving expects to fund up to £1.8 billion to UK digital businesses. According to the IAB, the industry body for digital advertising, this vital injection of capital could have a 4.8x multiplier effect , generating a potential £8.6 billion boost to the UK economy.  “Over 50,000 UK businesses went under last year due to late payments. We are on a mission to eradicate this and this strategic investment is a game-changer for Revving and the entire digital economy” said Chris Pettit, CEO of Revving. “Revving has built a highly sophisticated platform specifically for the digital economy that completely reinvents the way traditional invoice factoring works.  The UK is betting big on the digital economy as a key driver of future growth, and the adtech sector, a powerhouse contributing £129 billion to the UK economy and supporting over 2 million jobs, is critical to this. Yet, despite its potential, UK adtech faces significant challenges in the form of extended payment terms that often stretch to 120 days or more. This is not only stifling growth and innovation, it is making us less competitive against well capitalised US adtech businesses who are taking an increasing share of the global market. The Complexity of the Adtech Ecosystem The complexity of the adtech ecosystem, including slow payments between publishers, affiliates, advertising networks, agencies and other intermediaries, results in a domino effect of financial strain across the entire digital supply chain.  Publishers face delayed payments, ad networks in turn struggle to accelerate cash flow for their clients, and programmatic and affiliate businesses are starved of critical cashflow and unable to capitalise on growth opportunities. SME affiliates are suffering a David and Goliath moment with large platforms such as Google shortening supplier payment terms on the one hand, whilst large brands demand even longer invoicing payment terms on the other, leaving publishers and other digital SMEs invariably caught in the middle and having to fund these costs from their own pocket. Kevin Edwards, f ounder and director, APMA, added : “UK affiliate marketing faces a funding bottleneck, with access to growth capital at an all-time low. The industry represents the best of UK entrepreneurship, and this cannot be jeopardised by sluggish payment systems. Revving is leading the way in enabling faster access to affiliate commissions, allowing affiliates to reinvest for growth.”   Revolutionising Invoice Factoring  Revving has completely revolutionised invoice factoring for the digital economy. Its innovative receivables funding platform is an industry first that seamlessly integrates with digital platforms and marketplaces to capture sales data and provide instant access to revenue ahead of invoice creation.  Vlado Spasov, Head of Capital Solutions, DWS, said: “Revving's focus on high-tech digital ecosystems and robust growth trajectory aligns perfectly with our commitment to backing transformative financial solutions in the UK. This investment represents the evolution of private credit as it grows into new and innovative digital sectors.”  Revving’s portal unifies sales, payments and funding information from multiple sources to provide customers with unparalleled transparency and control over their cashflows, expanding the reach of their solutions and streamlining financial operations. Key features include: ●  Innovative funding model: Revving has developed a new and innovative form of invoice factoring specifically for the digital sector. This funding model shifts credit risk upstream and allows customers to access greater levels of highly flexible funding  ●  Tech-driven automated process: Using a proprietary technology platform and credit risk engine with direct integrations into digital marketplaces, Revving is able to leverage granular data to provide an automated funding solution ahead of invoice creation, allowing instant access to sales revenue, improving cash flow and reinvestment opportunities ●  Unique payment and credit insights: Revving provides valuable data and insights into supplier credit, payment risk and payment performance, improving market transparency and enabling better financial planning and risk management Revving client, Warwick Lambert, CEO of Genie Shopping , said, “We have worked with Revving since 2023 and our partnership has achieved record-breaking results. Being able to access our commissions quicker has allowed us to reinvest back into campaigns, driving better results for our advertisers and partners. The Revving portal makes analysis simple and the team’s collaborative approach has allowed us to have full control of how we use the portal.”  “Payment speed is critical for Publisher and Affiliate growth and success, and Awin is delighted to make payments faster than ever via our partnership with Revving, said David Lloyd, Chief Customer Officer of Awin , a major European affiliate network and a Revving strategic partner. Revving's innovative approach has garnered significant traction since its launch in 2023. The company boasts a rapidly growing presence in the UK market, serving an impressive roster of leading publishers, advertisers, agencies and networks. For more information about how Revving is transforming digital business, please visit www.revving.io .   ...Read more

London -  Global B2B adtech specialist PR agency The Digital Voice™ today launches Adtech Juice , a global online learning hub providing an essential service to the adtech industry.  Designed to support brands, agencies and publishers as well as adtech partners, Adtech Juice launches with a full adtech glossary, adtech uni, podcast and a range of adtech resources crafted by industry experts.  The adtech industry has always been a complex one and as tech evolves, so too does the challenge to keep up. Adtech Juice is designed to be a free and informative knowledge portal, making adtech knowledge accessible to everyone from industry newcomers to advertising veterans. Off the back of the launch, also comes the unveiling of the new podcast, Legends of Adtech, where listeners can hear from industry pioneers on how they are rewriting the future of adtech. The first season features six past winners of The Wires’ Adtech Personality of the Year award including: Cadi Jones, Seun Odeneye, Paul Gubbins, Karen Eccles, Sara Vincent and Emma Newman.  Speaking on the launch, Ren Bowman, Publisher and Multimedia Lead for Adtech Juice and The Digital Voice™ said: “After six months of hard work and collaboration across our experienced team of journalists, creative experts, marketers and lead publishing team, I am proud to see this project coming to life. Ren continued: “When we came up with the idea of Adtech Juice, we wanted to provide a forever free platform that would squeeze all the tricky bits out of adtech and provide our users, whether new or old the industry, with a platform to learn the lingo and level up their adtech understanding. The Legends of Adtech podcast will be the ultimate cherry on top; a podcast where we’ll go beyond the buzzwords and straight to the people who matter - the industry’s boldest thinkers, pioneers and disruptors.” Julia Linehan, Founder and CEO of The Digital Voice™ commented: “Despite being in the adtech industry for nearly three decades, even I can find it a beast to navigate. Adtech is complicated and because of this, there’s still huge knowledge gaps for many people. It's time we made it simple.  Julia continued: The launch of Adtech Juice aims to work as the industry’s all-access pass to new trends, conversations, and jargon-busting knowledge to help fill those gaps and become the ‘uni of adtech’. Whether you’re a first-time adtecher, a seasoned pro, or just trying to keep up with the industry landscape, Adtech Juice has the resources, and expert voices you need.”   ...Read more

Managing resources is an essential process that every business must adhere to, although it can sometimes be challenging. Business owners and managers frequently encounter situations requiring more races or facing a shortage. The crucial aspect lies in achieving a harmonious equilibrium between efficient resource management and allowing sufficient time for employees to carry out their tasks proficiently.  Presented below are a few recommended approaches for effectively managing resources: Automated Project Management: Automated project management involves using various software tools and technologies to streamline processes and minimize human error. The primary goal of computerized project management is to enhance accuracy, efficiency, and effectiveness. Additionally, it assists project teams in managing their workload more effectively by automating tasks like data entry and report generation. Automation tools are valuable resources for effectively handling small, straightforward, significant, intricate projects. These tools generally comprise three essential components: 1. A software tool that facilitates the organization and management of various project tasks, including scheduling meetings and creating task lists. 2. A reporting engine that generates data on project activities, enabling users to track progress and stay informed. 3. A collaboration platform allows users to share files and documents, discuss project matters and ideas, and collaborate seamlessly from any location. Employee Scheduling: Employee scheduling remains a key element of effective workforce management by helping organizations align staffing levels with operational requirements. By allocating human resources strategically, companies can improve operational efficiency while strengthening employee satisfaction, productivity, and morale. In this context, LenzVU reflects the value of data-driven planning and performance optimization in supporting more informed workforce decisions and sustainable business growth. This structured approach ultimately contributes to stronger overall organizational performance across dynamic business environments. Employee scheduling is developing a timetable for employees according to their availability. It also establishes the number of employees needed to fulfill the company's needs. This process aids in identifying any overstaffing or understaffing concerns that may need to be addressed. LJS Promotions provides solutions supporting performance optimization, workforce alignment, and business growth across evolving marketing and organizational environments. Budget Tracking: Budget monitoring is an essential component of effective resource management. It aids in identifying the remaining funds available for expenditure and allocating funds for each project. Monitoring budget utilization is vital for maintaining financial discipline within the organization and preventing overspending, ultimately leading to cost savings in the long run. The process of tracking the budget is straightforward. Begin by establishing a spreadsheet that outlines all ongoing projects along with their respective budgets. Subsequently, the expenses for each project are inputted into the spreadsheet to monitor the remaining budget allocation for each project. Additionally, consider incorporating extra columns to display the expenditure for each project and any pertinent details that aid in monitoring the allocation of funds. ...Read more